K-Pop star Jae Joong is taking his star power into the café business in a big way, with branding and package design by South Korean design firm Art & Design International (ADI).
The singer-songwriter created the café to not only serve up hot coffee but also shop for branded merchandise, from coffee tumblers to home goods. Meda Ntumba, spokesperson for ADI, notes that agency designed aprons, blankets and key chains in addition to the café’s foodservice packaging, e.g., disposable coffee cups and paper shopping bags.
“We were responsible for all the work that includes graphic design and illustrations,” Ntumba reports. The overall brand look is sleek and modern with black, white and metallics figuring prominently in the color schemes.
Photo courtesy of Cafe J Holic
This article originally published at Package Design Magazine here.
Cafe J Holic is located on the third and fourth floor at 54-6 Myeongdong 2-ga, Chung-gu, Seoul, Korea. It’s about 5 to 10 minutes walking distance after exiting Myeongdong Station Line No.4 Exit 6.
Two most notable shops to spot nearby Cafe J Holic would be the Levi’s store next two shops to MAG N MAG, and Guess clothing store at the corner end; both which are located in the same row as Cafe J Holic.
Canadian TVXQ! fans living in Southern Ontario now have something new to look forward to.
On Saturday, December 7, a new cafe in the greater Toronto area, Markham opened up with the name of ‘MIROTIC’. As many people would know, MIROTIC is the name of TVXQ!’s most presumably renowned song back in 2008. It came as a surprise that a new cafe would be opening up and sharing the same name as the band’s song but once the information sunk in, the excitement then began.