South Korean boy band, JYJ launches its first brand commercial through television broadcasts ahead of the band’s comeback.
The agency, C-JeS Entertainment, started this brand commercial two days ago on July 21, and the 15-second advertisement is scheduled to air during the ‘golden hours’ of each channels.
C-JeS Entertainment had also spent one billion Won for this commercial to be broadcast for a total of three weeks.
The commercial production team said, “JYJ climbed to the top of their own respective careers in dramas, movies, musicals and solo albums in the last four years. We wanted to showcase their enthusiasm and individuality as well as express their synergy that they show when they are together.”
C-JeS Entertainment revealed, “This commercial is not meant to promote JYJ’s new album or tour, but instead to publicize JYJ’s name as a brand.” The commercial is said to be produced in a regular basis to spread the ability and image of JYJ as artists. “We wish to open another aspect in the entertainment marketing through this unprecedented artist brand commercial,” they continued.
Check out the new 15-second brand commercial below:
The schedule for the commercial broadcast can be seen below:
Photos / C-JeS Entertainment
Translation by / Judith (All About Cassiopeia)
Originally published at Osen here.