K-Pop star Jae Joong is taking his star power into the café business in a big way, with branding and package design by South Korean design firm Art & Design International (ADI).
The singer-songwriter created the café to not only serve up hot coffee but also shop for branded merchandise, from coffee tumblers to home goods. Meda Ntumba, spokesperson for ADI, notes that agency designed aprons, blankets and key chains in addition to the café’s foodservice packaging, e.g., disposable coffee cups and paper shopping bags.
“We were responsible for all the work that includes graphic design and illustrations,” Ntumba reports. The overall brand look is sleek and modern with black, white and metallics figuring prominently in the color schemes.
Photo courtesy of Cafe J Holic
This article originally published at Package Design Magazine here.
BONUS: Art & Design International (ADI) Café J Holic portfolio translated description and official product photo shoot
This is the brand design of Hallyu star JYJ Jaejoong’s J Holic, a coffee shop which is located in Myeongdong and is the one and only product design of his sacred place for his precious fans. We put our hearts that want to be with the one and only fans of Jaejoong through the theme ‘The One and Only’.
The Christmas Special Edition, Single Bells, was made using luxurious gold as the point color to deliver twinkly shiny heart to fans and also to provide a luxurious image.
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Photos courtesy of Art & Design International (ADI)