K-Pop’s Jae Joong Launches Café J Holic

K-Pop star Jae Joong is taking his star power into the café business in a big way, with branding and package design by South Korean design firm Art & Design International (ADI).

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The singer-songwriter created the café to not only serve up hot coffee but also shop for branded merchandise, from coffee tumblers to home goods. Meda Ntumba, spokesperson for ADI, notes that agency designed aprons, blankets and key chains in addition to the café’s foodservice packaging, e.g., disposable coffee cups and paper shopping bags.

“We were responsible for all the work that includes graphic design and illustrations,” Ntumba reports. The overall brand look is sleek and modern with black, white and metallics figuring prominently in the color schemes.

Photo courtesy of Cafe J Holic

This article originally published at Package Design Magazine here.

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TVXQ! Had A Special Train Journey Experience With 180 Fans

TVXQ! spent a special day with fans in remembrance of their 10th anniversary.

TVXQ! opened the ‘TVXQ! 10th Anniversary Train Trip’ event and went for a train trip to Gokseong and Jeollanamdo while spending joyful hours with specially invited 180 fans on March 24.

This event particularly proceeded in advance application through Media Synnara and Korail, and was highly competitive even on weekdays. Therefore, there was a total of over 10 thousand applicants. On top of it, fans not only from Korea but also Japan, China, Thailand, Singapore and other Asian countries participated in the booking, further signifies the popularity of TVXQ! once more.

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